WWDC was a week or so ago and my timeline still hasn't recovered. Apple Intelligence is the headline, of course, the rebrand of "we are doing AI now" into something with a coat of paint and a Siri that might finally know what's on your screen. The demos got the applause. ChatGPT showing up as a fallback got the think-pieces.
The part I actually care about is the bit nobody made a sizzle reel for: doing as much as possible on-device, and the Private Cloud Compute idea where the heavier work runs on Apple silicon servers that are meant to be inspectable and not retain your data. Whether it holds up is another matter, and the security people will pick at it for months, as they should. But the framing is the interesting thing. Most of the industry is busy deciding what to send to someone else's GPU. Apple is at least making a noise about how little it can get away with sending.
I'll believe the privacy claims when smarter people than me have poked the cloud compute attestation story properly. For now I'm just quietly pleased that "where does the inference run" is a marketing point at all. That's a better argument to be having than most.